Knocked Up – Knocked Over

my journey through pregnancy and hyperemesis gravidarum

enfamil


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Stop it Enfamil. Right Now.

Recently, a friend of mine forwarded me an email she received from Enfamil.  Now let me be clear: This friend is a breastfeeding mom.  She’s never purchased formula.  She’s never signed up to receive emails from formula companies.  She’s never received any emails before now.

Here’s what appeared in her inbox:

There is so much wrong with this email that it’s hard to know where to start.  It is so carefully crafted and timed so precisely to drive women away from breastfeeding and onto formula.  Let’s break it down piece-by-piece.

 Perhaps you’re getting closet to a time when you’ll be going back to work. Or maybe you’re doing a bit more outside the house these days – like getting some exercise or running a few errands.

As carefully timed as this email is, it likely will coincide with a mom returning to work.  The US has pitiful provisions for maternity leave, so many moms have to go back to work at around six weeks.  Additionally, by this time, many moms have reached a point in their postpartum recovery that they would be feeling self-conscious about the way their bodies have changed post-baby.  They may feel like they want to get out more and more.

They go on to say,

This could be a good time to supplement with Enfamil. Supplementing gives you added flexibility and also allows other family members or caregivers to feed the baby when you’re not there.

Let me just stop you right there, Enfamil.  Breastfeeding does not shackle you to the couch.  It doesn’t prevent you from exercising.  It doesn’t prevent you from returning to work.

Here’s the thing that’s weird about this.  They talk about all of this needed flexibility.  So why don’t they mention breast pumps?  Not one single mention of expressing milk.  No mention of breastfeeding in public which most of us do on a regular basis, either. Remember folks.  This wasn’t an email targeted to a bottle-feeding mom.  This wasn’t an email targeted to a mom who reached out asking for this information.  This was targeted at a breastfeeding mother who, at seven weeks, has an established breastfeeding relationship.

Let’s read a little further in this email.

[Blah blah blah, Enfamil is so great and awesome.]  Thinking of a time when you’ll switch to formula entirely? Check out our tips for weaning your baby.

Notice the wording here.  They don’t say, “Thinking of switching to formula entirely?”  They don’t say, “Are you thinking you might switch to formula entirely?”

No.

They say,

Thinking of a time when you’ll switch to formula entirely.

When you will switch to formula entirely.  Will.  Not might. Not thinking of.  Will.  As if this is the regular course of action. As if it’s what’s done.  You nurse for six weeks, supplement a bit longer and eventually wean entirely over to formula. It’s normal. It’s what everyone does.  Why wouldn’t you?  It’s not like there are no alternatives, right?

Alternatives like maybe breast pumps.  Hand expression. Nursing in public. Federal laws protecting mothers’ right to express milk during the work day.

They go on to provide some very “helpful” links.  Here’s what they have to say about supplementing.

Enfamil’s “helpful” guide to supplementation.

The very top section says,

 If you’re weighing the decision to supplement your baby’s diet with formula – for extra nutrition, back-to-work flexibility, or to give dad and other caregivers a hand in feeding…

Excuse me?  Extra nutrition?  Is Enfamil really going there?  Let me be very clear.  Breastmilk is the perfect food for a baby.  No extra nutrition required, thankyouverymuch. 

But good on Enfamil for preying on a mom who might be feeling stressed and inadequate if she didn’t know that the six-week growth spurt was coming.  When that baby nurses and nurses all day long, plenty of moms think their milk is drying up.  Unless they’ve got a good support network built, they may not realize that this is completely normal infant behavior that only lasts a week.  Remember what I said earlier about how carefully timed this email is?

She may also not realize that bottles of breastmilk don’t need to have more than a few ounces.  She may be using the common formula method for calculating bottle size instead of just figuring on 1 ounce of milk per hour.  She may be fresh back to work and looking at the huge 6 oz bottles that formula fed babies are getting and feeling like she can’t produce enough milk to feed her baby.  Extra nutrition indeed.   Well played, Enfamil.

Also, let’s not forget, breast pumps are available and, while not cheap, they’re far less expensive than formula.  Only the briefest mention of that here, though, and only as a stepping stone to prepare a baby to receive formula.

We read several times in this article how Enfamil’s formula is “patterend after breastmilk.”  They emphasize how “low” breastmilk is in Vitamin D (Uh, really?) and how great the DHA and ARA in formula are.  There is so much wrong with this page that it’s hard to know where to start. 

Let’s also have a peek at Enfamil’s kind-hearted tips for weaning your child entirely onto formula.

 

 Again, it starts bad right at the top:

1. Know when to say wean.  Sometimes babies lose interest in breastfeeding on their own when things like walking steal their interest.

Okay, really?  They say walking could steal their interest, but right around this time, many babies realize they’re no longer inside Mama’s womb.  They become interested in the world around them.  Then at four months, BAM!  Distractibility hits.  This is biologically normal.  Every baby does this.  It’s simply part of the natural course of breastfeeding.  This doesn’t mean a baby is weaning. 

Check out this article from Kellymom.com: Do babies under 12 months self-wean?

At no point does this article reference the WHO recommendations for breastfeeding duration:

Exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond.

At no point do they reference the AAP recommendation to breastfeeding duration:

In the policy statement, “Breastfeeding and the Use of Human Milk,” published in the March 2012 issue of Pediatrics (published online Feb. 27), the American Academy of Pediatrics (AAP) reaffirms its recommendation of exclusive breastfeeding for about the first six months of a baby’s life, followed by breastfeeding in combination with the introduction of complementary foods until at least 12 months of age, and continuation of breastfeeding for as long as mutually desired by mother and baby.

At no point do they mention the financial cost of formula.  Or the very real risks that can be associated with formula.

Let me be very clear.  Formula is not poison.  Formula can be a medical necessity and a life-saver.  Moms who feed formula are not bad moms.  Gabi required formula supplementation during the first few weeks of her life because of the side effects of pitocin I received during labor and lack of breastfeeding support available to us.  This post is not about that.

This post is about a company that is using half-truths, misinformation, and predatory tactics to market its product at the cost of the health of babies and mamas.  This is unacceptable.

Stop it Enfamil.  Stop preying on the insecurities of breastfeeding moms.  Stop.  Right now.  Stop with your ”breastfeeding support” emails, hotlines, and websites.  Stop trying to get into the middle of the relationships we have built with our babies.  Stop lining your CEO’s wallets at the cost of our children’s health.  Stop putting the almighty dollar over the well-being of our babies.  Stop right now.

We don’t want what you’re selling.

 

 

Update: This post has gotten way more of a response than I expected.  I’m not the only one mad about this. Please take a moment to tell Enfamil to stop this kind of marketing.  Tell them on their facebook page or tweet at them using #stopitenfamil as your hashtag.  Call them.  Email them.  Make your voice heard!


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A Healing Article from an HG Sister

Just this past week I learned that Jessica from The Leaky B@@b is a fellow HGer.

I had no idea!

And, in a fortuitous twist, she published a fantastic article that struck to the core of some of the emotions I’ve been feeling about my HG pregnancies: Tone, filters, and information.

It seems like every time I turn around, there is some article that gets published about how if you have a great diet during pregnancy or exercise during pregnancy, your baby will be healthier and have a number of advantages.  Since good eating and exercise aren’t really options for those of us with HG, these articles usually cause me to roll my eyes, feel guilty, and sometimes even angry that I can’t have just a normal pregnancy like everyone else.

Oddly enough, I feel very strongly that we shouldn’t take on guilt simply because of our circumstances.  We should be able to share information to mothers be it about childbirth interventions and risk management or breastfeeding.  We should be able to discuss these issues openly and honestly without the knee-jerk defensive reaction.

And yet…

And yet, when I see the information out there about pregnancy diet and exercise, I experience that same feeling of defensiveness that makes me crazy when talking about non-HG-related issues.

Jessica writes:

Do those articles set out to make me feel guilty that I barely eat during my pregnancies?  No, they are just sharing information and sometimes aim to encourage and inspire moms.  Do the moms celebrating their beautiful pregnancy experience do so to punch me in the gut and knock me down?  I’m pretty sure they are just excited about their own experience.  Does the fact that I have very little physical activity during the prenatal stage of my mothering make me a bad mom?  I don’t think so but it doesn’t mean I don’t wonder from time to time or that it doesn’t hurt a little when I’m faced with the reality that it really isn’t a good thing and could be putting my children at risk.  Blaming the information though doesn’t help me or make my reality better.  Hiding it, or worse denying it, doesn’t help anyone else either.

We should still share information, we should still read information and we hopefully do this in a safe community where processing the information can happen through trusting and supportive dialogue.  I hope that by keeping in mind the fact that we do not know everything there is to a person’s back story and why they make the choices they do we can remember to be more sensitive in how we share information.  I hope that by keeping in mind the fact that we all bring our own baggage to any topic we can remember to try not to take information sharing as personal jabs.  It is through these steps that we can support one another and make a difference for others.

Reading this article really gave me a sense of healing.  It helped me build a bridge from one aspect of my life, writing, and personal views to another.

Thank you Jessica.  You gave me a lot to think about.


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Evenflo Ad Campaign Wrap-Up

It was a busy week last week with the Evenflo kerfuffle.  For those who missed it, here’s a quick run-down of what happened last week:

Evenflo took down their video later on Tuesday, and made the following statement:

Hmm…  Still not an apology.

For those who didn’t see the ad before Evenflo took it down, PhD in Parenting posted a blow-by-blow of what happened in the video.

On Thursday Bettina from Best for Babes held a call with Evenflo to discuss the issue, and EvenfloBaby issued an apology on their Facebook page:

We had a productive call today with Danielle and Bettina at Best for Babes Foundation, an advocacy organization. We have taken all your feedback to heart and realize we completely missed the mark with our video. We are truly sorry to have created such bad feelings within the community; that was never our intent. We will work with the breastfeeding community to ensure that the messaging in our next advertising campaign remains positive and supportive. Stay tuned!

(Check out PhD in Parenting’s summary here: Evenflo Update)

On the one hand, I think it’s positive that they took the time to actually speak directly to Best for Babes and discuss the issue.  I also think it’s positive that they have issued a genuine apology and admitted that they were so off-base with their marketing campaign.  I think it’s good that they have promised to work with the breastfeeding community next time they put out a campaign.

On the other hand…

It sounds trite to say, “But that’s not enough!”  It seems cliché to say, “Talk is cheap!”  But at this point, all we have are words.  Words from a company who continues to undermine breastfeeding moms by not adhering to the WHO Code.

So what do I want from Evenflo?

I think this apology and promise is a positive first step from Evenflo, but what I would like to see is for them to continue the forward motion and once again become compliant with the WHO Code.

Breastfeeding moms don’t need to be undermined by bottle companies and formula manufacturers with the promotion of breastfeeding myths disguised as support.  You know who does deserve support though?  Bottle-feeding and formula-feeding moms.  Instead of targeting breastfeeding moms with “support,” how about big companies like Evenflo actually reach out to their true audience and support them.  Instead of being a force for negativity, these companies need to start providing positive support.  Market to the people who will buy your products. 

Tell the mom who feeds formula why you believe your bottles will help her baby have less gas and why they really will be easier than others to prepare in the night.  Tell the mom who already pumps why your pumps are superior to others on the market.

Just please stop talking about breastfeeding as if you have any place there.  Your place is not between a mom’s breast and her baby, so respectfully, please butt out of that relationship.

Thankfully, we’ve got folks like PhD in Parenting and Best for Babes fighting for us.  A huge thank you to them for all that they do.


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Evenflo “Apologizes” and a I Kick Off a New Game!

Yesterday, in response to tweets, Facebook messages, and general ire that stemmed from Evenflo’s new ad campaign, Evenflo posted the following response:

 Way to go Evenflo for trying to bring up the spectre of the Mommy Wars.  But they’re right.  This is about choice.  In fact, that’s the entire crux of this issue: Choice. 

The mom in the video has made the choice to breastfeed her baby, but rather than passionately and fully supporting her choice as Evenflo claims to do, they actively undermine that choice.  Whether a woman breastfeeds, bottle feeds pumped milk, or feeds formula, that choice is hers to make and should be respected and supported. 

The message that Evenflo gives this woman, and all women who watch the video, is that they should cave to a bullying relative and submit to that person’s desires as opposed to following her heart and standing up to her own choices.

That is not how you passionately and fully support “all moms and the personal choices they make.”

The video is full of booby traps and breastfeeding myths some more subtle than others:

  • Breastfeeding is shameful
  • Breastfeeding is selfish and prevents other people from bonding with the baby
  • Moms with small breasts can’t produce enough milk to satisfy a baby
  • Breastmilk is “2%” or not fatty enough to provide adequate nutrition
  • Breastmilk is disgusting
  • It’s normal for a pumping mom to be able to fill a huge bottle in only a few minutes
  • It’s normal for a pumping mom to be able to pump more than 1-2 oz

In what ways does any of that support a mom’s choice?

Evenflo, you need to do better.  You need to issue a real apology.  Admit that this was a terrible marketing blunder, and make amends.  You can start by pulling this ad campaign.  You can continue by stopping issuing damaging advice disguised as “savvy parenting tips.”  You can finish by becoming WHO Code compliant.

Update: Evenflo has since removed this video. This is a first step, but it can’t be the only first step if Evenflo truly does intend to, as they say, passionately support the choices of all women.  For those who didn’t see the ad before Evenflo took it down, PhD in Parenting posted a blow-by-blow of what happened in the video.

Real Savvy Tips from Real Savvy Parents

Evenflo has begun tweeting “Savvy Tips” for parents as a part of this marketing campaign using the following hashtag: #SavvyTip.

Here’s one of their savvy tips:

In light of the video they just put out, that’s really not a very savvy tip at all!

Now I know that we here really are savvy parents, and I know we’ve got much better tips than Evenflo is providing.  Let’s take back this hashtag.  Let’s post some truly savvy tips for parents.  Some tips that are helpful and not hurtful.  Let’s turn this negative ad campaign into something positive. 

Be sure to tweet @Evenflobaby, and if you want @knockedup_over.  I’ll retweet all the ones I see.

Here’s an example of one I just tweeted:

If you don’t have a twitter account, that’s okay!  You can comment here or on Facebook and I’ll tweet your awesome tip for you!

Update: Evenflo has removed one of the offensive advertisements, but there have been so many awesome and truly savvy tips being tweeted on this hashtag, that I think it would be great to keep this going!  We’re turning this negative ad campaign into a force for good!  You guys are amazing!


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The New Evenflo Ad Campaign

I usually don’t post on Mondays but I need to make an exception this time.  Not only did Evenflo ditch the WHO Code a while back, but now they’re running an ad campaign that can seriously undermine breastfeeding women.

Here is PhD in Parenting’s take on it:  When a Company Goes from Good to Very, Very Bad: The Evenflo Story

Do we really need companies like Evenflo to reinforce the myths about breastfeeding and make moms feel like it is uncomfortable or inconvenient? What if we lived in a world where we weren’t taught to expect society (and our in-laws) to criticize us for feeding our babies?

While the video is also posted on PhD in Parenting, I’ll post it here, too.

Update: Evenflo has since removed this video. This is a first step, but it can’t be the only first step if Evenflo truly does intend to, as they say, passionately support the choices of all women.   For those who didn’t see the ad before Evenflo took it down, PhD in Parenting posted a blow-by-blow of what happened in the video.

I’ve currently got a game going over on my Facebook page to see if we can spot everything that’s wrong with this video.  What breastfeeding myths can you spot?  In what ways are the people around this woman undermining her breastfeeding relationship?  Feel free to come over and play!

There’s a whole series of these ads.  I’m looking forward to taking them apart piece by piece.

(For the record, Evenflo’s pumps are often nicknamed “Evilflo” pumps because they hurt like heck to use, chew your nipples to pieces, and don’t remove milk efficiently.)

Update!  The Results of the Game

 Well, I got a lot of responses to my “Let’s tear apart this ad brick-by-brick” game over on Facebook.  Here are the answers I got.  I’m going to summarize instead of direct-quoting because a few people had the same ideas about where Evenflo went wrong.  I’ll credit these by posting first initials of the people who came up with them.

  • The husband didn’t stick up for the wife when his parents were berating her. – K, W
  • Having the Father-in-Law’s discomfort being a reason to not breastfeed your child in your own home. – T, K
  • The Mother-in-Law pushing and pushing to feed the baby herself in an obnoxious and malicious way.  – K, Me  There are plenty of ways to bond with a baby that don’t involve feeding.
  • The Mother-in-Law commenting that the wife’s small breasts wouldn’t produce enough milk – K  This is a MYTH that destroys a lot of breastfeeding relationships!  Breast size has nothing to do with production.
  • The Mother-in-Law thinking it is in any way appropriate to comment on the wife’s body size/shape at all. – K
  • The wife for not telling her husband to kick those overbearing people out of her house. – T
  • The Father-in-Law pouring milk from a baby bottle into his coffee.  Who does this? – S, J, E
  • They depict this mom pumping an entire huge bottle of milk in just a few minutes. – K, T   This is not realistic and may lead moms to think that they aren’t producing enough milk.  This is a MYTH that destroys a lot of breastfeeding relationships!  Normal pumping output for a nursing mom is 1-2 oz total!  Also, pump output should never, ever be used as an indicator of supply
  • The looks of disgust on everyone’s faces when the Father-in-Law drinks the coffee with the breastmilk in it. – K, E  It’s breastmilk people.  It’s not poison.  It’s not toilet bowl cleaner.
  • The comment the Father-in-Law makes about the breastmilk being 2%. – K, Me  This is a MYTH that destroys a lot of breastfeeding relationships!   So many women are told that their milk isn’t fatty enough or is “skim” or whatever. I actually threw some of my precious milk away in favor of formula for a few days because I thought my milk wasn’t good enough for Gabi yet. Saying that the milk is 2% completely reinforces that horrible myth and the insecurity that so many women feel that their milk isn’t good enough. It’s subtle, but really nasty
  • Instead of helping out around the house, all the In-Laws do is traipse around making obnoxious comments and demanding the husband and wife bend over backwards for them.  These are some of the worst house guests in the history of house guests. – Me

And the gold star of the day goes to both E and K jointly for bringing up what I think is the most important aspect of this:

Whether or not a mom breastfeeds, bottle feeds pumped milk, or feeds formula, the decision is hers to make and she should never, ever feel forced to make that decision to appease anyone else.

Thanks for playing everyone!  I’ll announce a new game here and on my Facebook page later this morning.  It involves Twitter and hashtags, so if you aren’t following me yet over there, now might be a fun time to start.  I am @knockedup_over.

See you later!


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World Breastfeeding Week – Guilt, Judgement, and Lactivism

I’ve gotten a lot of great comments here and on facebook that have me thinking hard about how to talk about breastfeeding in a productive way.  A lot of readers comments talk about guilt and judgement.  So how to we reconcile this with the goal of promoting breastfeeding?

Keep in mind, this is intended to be a thought-provoking post.  It may make you feel feelings and think uncomfortable thoughts.  That’s okay.  Feel free to comment.  This isn’t an echo-chamber here.  It’s my house, but I do welcome civil discussion and I’m not afraid to speak candidly and gently with someone who disagrees with me.

Guilt

Oh, boy. This first one is a doozy. Women carry a lot of guilt. Trust me. I grew up in the South and I’m Catholic.  I know all about guilt. Specifically, though, I’d like to talk about guilt with respect to breastfeeding.  

In response to yesterday’s post I had several comments here on the blog, on the Knocked Up – Knocked Over Facebook page, and on my own personal Facebook page that referenced the notion of guilt and disappointment over breastfeeding.  I’m glad that my readers brought up this issue.  I will confess that this was a really big elephant that I was trying to avoid, but upon further reflection, I decided that it would be disingenuous to do so. 

So let us ask ourselves: Why is there so much guilt surrounding the issue of breastfeeding? Here is what I see most often: Women feel like they failed at breastfeeding and this sense of failure manifests as guilt and crops up painfully if they come across information showing that maybe they could have breastfed after all had they only known. 

Some examples: Mom is told she has to stop breastfeeding to take a medication (for PPD, migraines, flu, pain, etc) only to find out much later that either the medication was safe after all or that there was a viable alternative that she could have used instead.  Brand new mom is recovering from her birth in the hospital and is told that it just doesn’t look like her milk is in so she’ll need to give her baby formula only to find out later that it can sometimes take up to five days for milk to come in and that those tiny quantities of colostrum are plenty for a newborn with a stomach the size of a grape. Mom thinks she’s not making enough milk because baby seems to want to nurse all the time ever hour over and over only to find out later that this is simply normal newborn/infant behavior and isn’t a reflection on milk supply at all.  Mom is in so much pain when she nurses and the lactation consultant says the latch is fine and that it “shouldn’t be hurting” but the pain is so great that she ends up stopping only to find out later that she likely had a treatable medical condition like thrush or mastitis or that the baby had a treatable condition like a tongue tie.

When confronted by information that calls into question the decisions they made (under duress) to stop breastfeeding some moms feel, understandably defensive. Let me be very clear to moms who feel this sense of failure:  You did not fail.  I’m going to say it one more time: You did not fail.  Not by a long shot.  Society failed you.  The medical professional who gave you misinformation failed you.  A society that promotes a false concept of newborn behavior failed you.  The community that wasn’t there for you when you needed support the most failed you.  But above all, you didn’t fail.

If you didn’t fail, you have nothing to feel guilty about.  Take those feelings of guilt, recognize them for what they are, and set them aside.  Life is full of “should haves,” “could haves,” and “what ifs.”  Know that you made the very best decision you could have made at the time with the information you had available.  Leave the baggage at the side of the road and move on, a wiser and stronger woman.

Judgement

This one goes hand in hand with guilt. I hear stories from other mothers about being approached by strangers who make inappropriate comments: “Why are you giving that baby a bottle? Don’t you know that babies should be breastfed?”  Please do not mistake this kind of thing for “lactivism” (which I will talk about next).  To explain this, I’ll need to explain a personal theory of mine.  This theory involves a bad word.  If that offends your eyes, feel free to cover them.

The Asshole Theory.  Anyone stranger who approaches you in a mall (or a park or a restaurant or any other place) to confront you about the way you are feeding your child is an asshole.  Nothing more, nothing less.  Assholes look for ways to cut down other people.  When you encounter an asshole, the best thing to remember is that their comments are not about you.  Their comments are about them making themselves feel superior.  If it wasn’t about breastfeeding, the asshole would  find something else to be an asshole about.  Recognize an asshole for what he or she is.

Now, that’s not to say that the only time mothers feel judged is when they’re dealing with the above-mentioned group of people.  Moms feel judged all the time:

When they encounter people that make different parenting choices

Please don’t mistake other people’s different choices for judgement against your own choices.  We make the best choices we can as parents, and we make the best choices we can for our children.  I choose to wear my child in a baby carrier.  That works for me.  Your baby may not like being worn or you may not have found a carrier that is comfortable for you.  We all do things differently!  What’s right for my child, may not work for your child.  You made the decisions you did for specific reasons. Own those reasons. Be confident in your choices.  And just do not pick up that guilt monkey.

When they talk to an overzealous friend who might be making assumptions about the reasons behind her choices

I’ll talk about this further when I talk about lactivism.  Here’s something I keep in mind though.  Sometimes being a new parent is like having a new toy.  You’re really excited about this thing you’ve just learned and you want to share and you don’t know the best way to share that excitement without trampling on someone else’s toes.  The new idea is so shiny and sparkly that it doesn’t even cross your mind that someone might not be as excited and entranced as you are.  It’s just so cool!  And you think, “Wow. She’s not excited about this sparkly thing that I just found out about.  What’s wrong with her?”  Yes, this is judgement.  No, it’s not very nice.  But can we really chalk it up to the Asshole Theory?  Or is it plain ignorance and immaturity?  Having been guilty of this kind of excitement, I’d like to say that, for the most part, it’s a simple case of maturity mixed with a tiny bit of insecurity.

Instead of feeling judged and taking on guilt, what if we all viewed these instances as a chance to set boundaries?  What if we respond to our excited friends by saying things like, “I respect your views, and I would just ask that you extend me the same courtesy,” or “I’m really not comfortable talking about this,” or (my favorite) “I’ll forgive you for asking me that if you’ll forgive me for not answering.”  Then change the subject.  You’re under no obligation to defend or debate your choices and experiences if you don’t wish to.

When they read a newspaper article talking about either the risks of formula feeding or the benefits of breastfeeding

I’m going to have to defer to a wonderful article from Annie at PhD in Parenting for this one. 

The intent of the study is not to pick on moms or to make them feel guilty. The point of the study is to achieve greater societal, political, and institutional support for breastfeeding.  [snip]  It is time that we accept the facts. When compared with breastfeeding, formula has risks. That doesn’t mean that every mom who doesn’t breastfeed is “some kind of baby killer.” What it does mean is that every mom who does want to breastfeed deserves a fighting chance to be able to do so.

Emphasis mine.  The entire article wonderful and a lot of the comments are solid gold.

When it comes to judgement, remember this: You can’t control other people, but you can control your reactions to them.  We’re going to run into judgemental people no matter what we do.  Of this I know!  Remember, I breastfed a three and a half year old while in the depths of hyperemesis gravidarum.  You better believe I got judged for that!  But I choose not to take it on.  I make my choices and I stand by them.  If someone wants to judge me, fine.  Let that reflect on them.

Lactivism

With the above comments about guilt and judgement in mind, how can we promote breastfeeding in a healthy way?  You know the old saying, “You catch more flies with honey than with vinegar.”  So what do we do (in addition to all of the things I talked about yesterday)?

I can tell you what we shouldn’t do.  We shouldn’t make a snap judgement when we see a woman giving her baby a bottle.  For one thing, we really have no idea what’s going on there.  Is there breast milk in that bottle?  Could be.  But what if there is formula in there?  Remember all of those barriers that women face in our society? Lack of support, predatory marketing practices by formula companies, lack of information, lack of community, etc?  Maybe she never got that critical piece of information that you got that helped you succeed.  Maybe she was molested as a child and cannot for very personal and intense reasons breastfeed.  Maybe she’s one of the minority of women who truly does have a medical barrier that prevents her from breastfeeding such as hypoplasia.  Remember, even our very dear friends have things that they may wish to keep private from us.  It’s important to be sensitive and remind ourselves that every person’s situation is different.

We also shouldn’t approach people that we don’t know because that would make us assholes (see my theory above).

What we should do is let our pregnant friends know that if they need help or have any questions that they can call and talk to us.  Here is what I always say, “I’m not sure if you’re planning to breastfeed or not, but if you are, I’m happy to help you in any way I can. I’ve got a whole lot of information right at my fingertips, and I know several really good lactation consultants that I can put you in touch with.  If you want any information, let me know and I will give it to you.”

And then do you know what I do?  I drop it.  I’ve said my piece.  I’ve made the offer to help.  My friend is free to take me up on that or not.  I won’t push the issue.  I will gently correct misinformation if she chooses to share with me.  And if she asks for me to help, I am ready to do everything I can to support her.  But I let her make the first move.

Once again, I’d like to reference Annie from PhD in Parenting whose article “I won’t ask you why you didn’t breastfeed” sums up my feelings so perfectly.

So what does this all mean?

Fellow lactivists, let’s work hard for societal change.  Let’s speak out against predatory marketing tactics that undermine women’s ability to breastfeed.  Let’s encourage medical professionals to educate themselves and give sound, evidence-based medical advice.  Let’s take off the gloves and change society for the better.

But when we deal with other mothers on an individual level, let’s remember that behind every woman’s breastfeeding outcome, there is a story that she may or may not wish to share.  Let’s treat these other mothers gently, and remember that she is the only one who knows the very personal and intimate details of that story and that those details are none of our business.

We mothers all want the same thing.  We want what’s best for our children.  Instead of playing the guilt/judgement game, let’s work together to make the world a better place for our children.

***

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I’m celebrating World Breastfeeding Week with Natural Parents Network!

You can, too — link up your breastfeeding posts from August 1-7 in the linky below, and enjoy reading, commenting on, and sharing the posts collected here and on Natural Parents Network.

(Visit NPN for the code to place on your blog.)

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