Tag Archives: booby traps

Evenflo “Apologizes” and a I Kick Off a New Game!

Yesterday, in response to tweets, Facebook messages, and general ire that stemmed from Evenflo’s new ad campaign, Evenflo posted the following response:

 Way to go Evenflo for trying to bring up the spectre of the Mommy Wars.  But they’re right.  This is about choice.  In fact, that’s the entire crux of this issue: Choice. 

The mom in the video has made the choice to breastfeed her baby, but rather than passionately and fully supporting her choice as Evenflo claims to do, they actively undermine that choice.  Whether a woman breastfeeds, bottle feeds pumped milk, or feeds formula, that choice is hers to make and should be respected and supported. 

The message that Evenflo gives this woman, and all women who watch the video, is that they should cave to a bullying relative and submit to that person’s desires as opposed to following her heart and standing up to her own choices.

That is not how you passionately and fully support “all moms and the personal choices they make.”

The video is full of booby traps and breastfeeding myths some more subtle than others:

  • Breastfeeding is shameful
  • Breastfeeding is selfish and prevents other people from bonding with the baby
  • Moms with small breasts can’t produce enough milk to satisfy a baby
  • Breastmilk is “2%” or not fatty enough to provide adequate nutrition
  • Breastmilk is disgusting
  • It’s normal for a pumping mom to be able to fill a huge bottle in only a few minutes
  • It’s normal for a pumping mom to be able to pump more than 1-2 oz

In what ways does any of that support a mom’s choice?

Evenflo, you need to do better.  You need to issue a real apology.  Admit that this was a terrible marketing blunder, and make amends.  You can start by pulling this ad campaign.  You can continue by stopping issuing damaging advice disguised as “savvy parenting tips.”  You can finish by becoming WHO Code compliant.

Update: Evenflo has since removed this video. This is a first step, but it can’t be the only first step if Evenflo truly does intend to, as they say, passionately support the choices of all women.  For those who didn’t see the ad before Evenflo took it down, PhD in Parenting posted a blow-by-blow of what happened in the video.

Real Savvy Tips from Real Savvy Parents

Evenflo has begun tweeting “Savvy Tips” for parents as a part of this marketing campaign using the following hashtag: #SavvyTip.

Here’s one of their savvy tips:

In light of the video they just put out, that’s really not a very savvy tip at all!

Now I know that we here really are savvy parents, and I know we’ve got much better tips than Evenflo is providing.  Let’s take back this hashtag.  Let’s post some truly savvy tips for parents.  Some tips that are helpful and not hurtful.  Let’s turn this negative ad campaign into something positive. 

Be sure to tweet @Evenflobaby, and if you want @knockedup_over.  I’ll retweet all the ones I see.

Here’s an example of one I just tweeted:

If you don’t have a twitter account, that’s okay!  You can comment here or on Facebook and I’ll tweet your awesome tip for you!

Update: Evenflo has removed one of the offensive advertisements, but there have been so many awesome and truly savvy tips being tweeted on this hashtag, that I think it would be great to keep this going!  We’re turning this negative ad campaign into a force for good!  You guys are amazing!

The New Evenflo Ad Campaign

I usually don’t post on Mondays but I need to make an exception this time.  Not only did Evenflo ditch the WHO Code a while back, but now they’re running an ad campaign that can seriously undermine breastfeeding women.

Here is PhD in Parenting’s take on it:  When a Company Goes from Good to Very, Very Bad: The Evenflo Story

Do we really need companies like Evenflo to reinforce the myths about breastfeeding and make moms feel like it is uncomfortable or inconvenient? What if we lived in a world where we weren’t taught to expect society (and our in-laws) to criticize us for feeding our babies?

While the video is also posted on PhD in Parenting, I’ll post it here, too.

Update: Evenflo has since removed this video. This is a first step, but it can’t be the only first step if Evenflo truly does intend to, as they say, passionately support the choices of all women.   For those who didn’t see the ad before Evenflo took it down, PhD in Parenting posted a blow-by-blow of what happened in the video.

I’ve currently got a game going over on my Facebook page to see if we can spot everything that’s wrong with this video.  What breastfeeding myths can you spot?  In what ways are the people around this woman undermining her breastfeeding relationship?  Feel free to come over and play!

There’s a whole series of these ads.  I’m looking forward to taking them apart piece by piece.

(For the record, Evenflo’s pumps are often nicknamed “Evilflo” pumps because they hurt like heck to use, chew your nipples to pieces, and don’t remove milk efficiently.)

Update!  The Results of the Game

 Well, I got a lot of responses to my “Let’s tear apart this ad brick-by-brick” game over on Facebook.  Here are the answers I got.  I’m going to summarize instead of direct-quoting because a few people had the same ideas about where Evenflo went wrong.  I’ll credit these by posting first initials of the people who came up with them.

  • The husband didn’t stick up for the wife when his parents were berating her. – K, W
  • Having the Father-in-Law’s discomfort being a reason to not breastfeed your child in your own home. – T, K
  • The Mother-in-Law pushing and pushing to feed the baby herself in an obnoxious and malicious way.  – K, Me  There are plenty of ways to bond with a baby that don’t involve feeding.
  • The Mother-in-Law commenting that the wife’s small breasts wouldn’t produce enough milk – K  This is a MYTH that destroys a lot of breastfeeding relationships!  Breast size has nothing to do with production.
  • The Mother-in-Law thinking it is in any way appropriate to comment on the wife’s body size/shape at all. – K
  • The wife for not telling her husband to kick those overbearing people out of her house. – T
  • The Father-in-Law pouring milk from a baby bottle into his coffee.  Who does this? – S, J, E
  • They depict this mom pumping an entire huge bottle of milk in just a few minutes. – K, T   This is not realistic and may lead moms to think that they aren’t producing enough milk.  This is a MYTH that destroys a lot of breastfeeding relationships!  Normal pumping output for a nursing mom is 1-2 oz total!  Also, pump output should never, ever be used as an indicator of supply
  • The looks of disgust on everyone’s faces when the Father-in-Law drinks the coffee with the breastmilk in it. – K, E  It’s breastmilk people.  It’s not poison.  It’s not toilet bowl cleaner.
  • The comment the Father-in-Law makes about the breastmilk being 2%. – K, Me  This is a MYTH that destroys a lot of breastfeeding relationships!   So many women are told that their milk isn’t fatty enough or is “skim” or whatever. I actually threw some of my precious milk away in favor of formula for a few days because I thought my milk wasn’t good enough for Gabi yet. Saying that the milk is 2% completely reinforces that horrible myth and the insecurity that so many women feel that their milk isn’t good enough. It’s subtle, but really nasty
  • Instead of helping out around the house, all the In-Laws do is traipse around making obnoxious comments and demanding the husband and wife bend over backwards for them.  These are some of the worst house guests in the history of house guests. – Me

And the gold star of the day goes to both E and K jointly for bringing up what I think is the most important aspect of this:

Whether or not a mom breastfeeds, bottle feeds pumped milk, or feeds formula, the decision is hers to make and she should never, ever feel forced to make that decision to appease anyone else.

Thanks for playing everyone!  I’ll announce a new game here and on my Facebook page later this morning.  It involves Twitter and hashtags, so if you aren’t following me yet over there, now might be a fun time to start.  I am @knockedup_over.

See you later!