It was a busy week last week with the Evenflo kerfuffle. For those who missed it, here’s a quick run-down of what happened last week:
- Annie from PhD in Parenting posted an article alerting the internet to Evenflo’s new ad campaign: When a Company Goes from Good to Very, Very Bad: The Evenflo Story and tweeted it to her 60,000 + followers on twitter.
- I was so moved by what I saw in the video that I decided to join in and blog, too - The New Evenflo Ad Campaign
- The next day, I blogged a little more - Evenflo “Apologizes” and a I Kick Off a New Game!
- I spent the rest of Tuesday retweeting as many of your #SavvyTip comments, tweets, and posts as I could find! You guys were busy!
Evenflo took down their video later on Tuesday, and made the following statement:
Our intent with the video was to spark a conversation through lively humor, but we have heard your concerns & have decided to take it down.—
Evenflo Company (@EvenfloBaby) September 06, 2011
Hmm… Still not an apology.
For those who didn’t see the ad before Evenflo took it down, PhD in Parenting posted a blow-by-blow of what happened in the video.
We had a productive call today with Danielle and Bettina at Best for Babes Foundation, an advocacy organization. We have taken all your feedback to heart and realize we completely missed the mark with our video. We are truly sorry to have created such bad feelings within the community; that was never our intent. We will work with the breastfeeding community to ensure that the messaging in our next advertising campaign remains positive and supportive. Stay tuned!
(Check out PhD in Parenting’s summary here: Evenflo Update)
On the one hand, I think it’s positive that they took the time to actually speak directly to Best for Babes and discuss the issue. I also think it’s positive that they have issued a genuine apology and admitted that they were so off-base with their marketing campaign. I think it’s good that they have promised to work with the breastfeeding community next time they put out a campaign.
On the other hand…
It sounds trite to say, “But that’s not enough!” It seems cliché to say, “Talk is cheap!” But at this point, all we have are words. Words from a company who continues to undermine breastfeeding moms by not adhering to the WHO Code.
So what do I want from Evenflo?
I think this apology and promise is a positive first step from Evenflo, but what I would like to see is for them to continue the forward motion and once again become compliant with the WHO Code.
Breastfeeding moms don’t need to be undermined by bottle companies and formula manufacturers with the promotion of breastfeeding myths disguised as support. You know who does deserve support though? Bottle-feeding and formula-feeding moms. Instead of targeting breastfeeding moms with “support,” how about big companies like Evenflo actually reach out to their true audience and support them. Instead of being a force for negativity, these companies need to start providing positive support. Market to the people who will buy your products.
Tell the mom who feeds formula why you believe your bottles will help her baby have less gas and why they really will be easier than others to prepare in the night. Tell the mom who already pumps why your pumps are superior to others on the market.
Just please stop talking about breastfeeding as if you have any place there. Your place is not between a mom’s breast and her baby, so respectfully, please butt out of that relationship.
Thankfully, we’ve got folks like PhD in Parenting and Best for Babes fighting for us. A huge thank you to them for all that they do.